A motivation letter is about content and how this content is presented. Both subjects are discussed in two separate training programmes. A combination of both subjects is also possible of course.
Content
“Writing a good motivation letter must be the hardest thing there is!” or “I have at least four pages of info”, are remarks lots of job applicants will recognize.
The most practical solution is of course to draft a single letter and use it for all your applications while changing particulars such as organisation, addressee, etc. That was easy. Just a one-time investment and here you go, all set to go for all your future job applications. Right!?
In that case, it will probably be more applications than you were hoping for. That is why in my ‘motivation – content’ training I coach the participants how to arrive at a good motivation letter in a more effective and efficient way.
In this training, participants will learn among other things:
- The important aspects of the position, organisation or sector they are interested in;
- how to make a selection from all the information they have to offer;
- how to achieve a customised approach for each job application.
Layout
“Note to the editors (not for publication): I assume that this letter and curriculum vitae will prompt you to invite me for an introduction.”
This was the closing of a motivation letter I sent in the form of a press release for a PR position. Writing press releases was one of the tasks, so I figured “why not a letter in that format?”*
Of course this will not do for all job applications but the various options are covered in the ‘motivation – layout’ training.
In this training, participants will learn among other things:
- Which motivation letter form may work for the position, organisation or sector they are interested in;
- how to put down the information they want to share in writing;
- how to achieve a customised approach for each job application.
* Based on this letter I was invited for a job interview.